E-commerce Conference Event Website Design
A compelling web design for a major e-commerce conference, focusing on driving registrations and engagement.
My Role
UI/UX Designer, Web Designer
Tools
Figma, Adobe Photoshop
Deliverables
High-Fidelity Mockup, UI Kit
The Challenge
The client, a large event organizer, needed a website for their annual e-commerce conference. The primary goal was to drive ticket sales and provide clear information to attendees, speakers, and sponsors. The previous year's site was confusing and had a low conversion rate for registrations.
The Solution
I designed a clean, energetic, and professional interface that builds excitement for the event. The layout prioritizes clear calls to action (CTAs) like "Buy Tickets" and "View Schedule" above the fold. I created prominent sections to highlight key speakers and major sponsors, which builds social proof and value.
Example of a clean component layout from a similar project.
The entire design was built in Figma, allowing for rapid prototyping and client feedback. A consistent color palette and typography system were used to create a strong, recognizable brand identity for the conference.
The Outcome
The final design is a user-friendly and persuasive website focused on conversion. It provides a clear information hierarchy, builds trust through professional design, and makes the registration process simple and inviting for potential attendees.